Generative AI: A New Era of Customer Interaction

Generative AI is quickly evolving, offering incredible opportunities for businesses to enhance efficiency, create better customer experiences, and drive innovation. But with all this rapid progress, getting on board can be tricky, especially for larger companies with older systems in place. For many organisations, particularly those not yet fully in the cloud, diving into AI can feel overwhelming. It’s more than just plugging in new tools—it’s about reshaping mindsets and updating infrastructure to fully leverage its potential.

The landscape of generative AI is rapidly evolving, and it is clear that AI is no longer just an IT issue—it’s a core business concern that impacts how companies interact with their customers and manage their operations. Our CEO Linus Singelman sat down with AI expert Peter Kurzwelly to explore how generative AI is transforming business operations, especially in enhancing customer interactions.
At Alektum Group, we see tremendous potential in using AI to analyse payment patterns and, more importantly, to improve how we connect with our customers and their debtors, allowing for more personalised and effective communication.

Key Takeaways:

• Competence is critical: Many companies overestimate their internal AI knowledge. Upskilling the entire management team and the organisation is essential.
• Involve the entire organisation: AI adoption requires cross-functional collaboration. Everyone should be part of the journey.
• Test and learn: The expectations of customers are changing fast. Companies must begin testing and implementing AI tools to stay competitive.

At Alektum Group, we’re committed to leveraging AI to enhance our customer interactions and streamline processes, ensuring we meet the needs of our customers and debtors in the most effective way possible. Contact us to learn more.