MarketWise has become quite a well-known player in the direct marketing industry in recent years, by adopting an advisory role. Their business concept is using extensive data to analyse and develop customers’ optimal target groups, and then identifying the optimal marketing channels to reach said target groups. The concept has been well received by the market.

“This is a very good deal for us and for our customers,” says Mats Augurell, CEO Alektum Group. “MarketWise complements our value chain perfectly, adding many new opportunities for our customers. We are really looking forward to some of the industry’s most experienced and knowledgeable experts joining the company.”

“This was a natural development for us, taking the next step and building an even stronger offering for the market,” says Martin Olofsson, one of the founds of MarketWise and — after the acquisition is finalised — COO of Alektum Information. “By becoming part of Alektum Group, exciting opportunities and possibilities for development and growth have opened up to us.”

For further information please contact:
Mats Augurell, CEO Alektum Group, telephone +46 (0)708 79 90 32 or
Martin Olofsson, COO Alektum information, telephone +46 (0)705 81 03 31 or