We can provide essential information about both, as well as the means and expertise to analyse it. This way, we can provide you with the following services, enabling you to be more effective with your marketing:
- Customer Profile Analysis - breaking down your existing customer group, based on your choice of classification and their behaviour over time.
- Record analysis - giving a clear picture of who your existing customers are, by comparing them with external data
- Response Analysis - shows what characterizes the people who were most likely to respond to a campaign, making marketing more cost-effective.
Contact us for details about how we can help.